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The soul and eyes of the store: the lighting design of the showcase

The soul and eyes of the store: the lighting design of the showcase

  • Tuesday, 27 April 2021
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The soul and eyes of the store: the lighting design of the showcase

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The showcase is the soul and eyes of a commercial store. It is the first place to be presented to customers. It is the best place for a brand or a store to display its brand concept, brand culture, and new products. The goodness and badness of the showcase design, taste, artistry, and attracting the attention of customers are all very important.


The showcase provides the first impression of the store and is the main area for attracting customers' attention and conveying brand information. A good showcase design must not only have a good idea and a good display method, but also pay attention to the lighting of the showcase. If the lighting design of a shop showcase is not in place, the entire showcase display will lose its vitality and vitality; if the lighting of a shop showcase is well designed, it will inject a certain color and movement into the showcase, which is very attractive to customers.



The structure of the showcase can be divided into 3 types: fully enclosed showcase, semi-closed showcase, and open showcase. The corresponding lighting methods of different showcase forms are roughly the same, but they have their own key points.

For closed showcases, there are two sets of lights on the lighting setting, one set for daytime and one set for night. The light used in the daytime is to eliminate the reflection of the sunlight on the street and the cluttered street surface refracted light, and at the same time can increase the three-dimensional effect of the items displayed in the showcase. The brightness ratio of the light and daylight during the day needs to be about 3:1. The other group of lights is used at night to enhance the lighting at night and increase the display effect.


The visual angle of the open showcase and the inside of the store is the same when viewed from outside the showcase. In the design, different storefront forms should be considered when designing the showcase, which occupies the size of the entire storefront and the external frame structure, and adopts different lighting configurations. The internal space of the storefront is the background of the shop showcase, which is messy and more colorful. The illuminance and brightness of the shop showcase should be improved, and the illumination of the shop showcase should be distinguished from the background with strong light to highlight the three-dimensional effect.

We can divide the showcase lights into three types: main light, auxiliary light, and background light. The main light is the light that is mainly projected on the object, which plays the role of direct illumination. Auxiliary light is a kind of light used for auxiliary main light illumination, and auxiliary light is not necessarily required. The background light generally plays a role in setting off a certain environment atmosphere. For example, a set of black clothing is worn on the model, and the background light is white. This is just right to bring out the model’s overall silhouette and style of clothing. If the background light is black, then The feeling of the whole picture will be unclear.


According to the three types of lights in the showcase, the lighting methods of the showcase display are also divided into several types: contrast, backlight, panoramic, diffuse downward lighting, spotlight projection upward lighting, and side lighting.


Contrast lighting method: using the phototaxis of the human eye, the eyes will stop in the brightest part, and the characteristic part of the illuminated object is projected by the narrow beam lamp, which forms a high contrast with the background, causing a strong visual impact.


Backlighting method: It can emphasize the transparency of glass products, and for some dark-colored suits, you can also use light to emphasize the background, because the backlighting method can quickly capture the eyes of passersby and is suitable for fast-consuming customers .


Panoramic lighting method: that is to project the features of the illuminated object and illuminate the background. In addition to weakening the main beam to form a shadow on the illuminated object, the background light can also diffuse through the environment to make the illuminated object. The contrast between light and dark objects is not too strong, suitable for fashionable women's clothing, and let passers-by feel the lightness of clothing. 


Diffusion mode of illumination: the light can illuminate the object uniformly, and can also eliminate the influence of shadows.


Condensing and projecting upper illumination method: This kind of illumination method locally emphasizes the characteristic parts of the illuminated object, and the light from the bottom to the top will cause a strange and alternative feeling to passers-by.


Side lighting method: It plays a great role in expressing the overall sense, symmetry, and three-dimensional sense of clothing.

The choice of showcase lighting methods can be varied according to needs, and the combined use of various methods will bring better results.


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